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GenStudioStart

Design studio · Auckland + remote

Websites, commerce & apps — built like they matter.

We are a small team that prefers fewer, better projects. Tell us about your business in a short written brief. If it is a good fit, we meet you once — in person, with a working prototype on the table.

What we build

  • Web01
  • Commerce02
  • Apps03

Recent projects

Our work.

See all work →
Onui Beauty — website preview

Beauty · Shopify

Onui Beauty

An editorial Shopify storefront for a Korean beauty-tech device launching into New Zealand — pre-order and founder list ready before stock lands.

Visit live site
Almaj — website preview

Bridal · Retail

Almaj

A photography-led site for an Auckland bridal boutique — designer gowns at full bleed and a simple path to booking an appointment.

Visit live site
Little Clinic NZ — website preview

Clinic · Korean medicine

Little Clinic NZ

A trilingual site for a Korean acupuncture and herbal medicine clinic in Massey, practising since 2012 — calm, classical, easy to book.

Visit live site

How we work

Meeting one is not a sales call.

Most agencies spend the first meeting asking what you want. We want our first meeting to be the one where you see it.

That is only possible if we know you first, so we built a short, guided intake that takes about twenty minutes.

  1. 01
    You send a brief

    A short, guided conversation about your business, audience, taste and what success looks like. Around 20 minutes.

  2. 02
    We check the fit

    Within five working days we respond about whether we are the right studio, or point you somewhere better.

  3. 03
    We build a rough prototype

    If it is a fit, we spend a day or two sketching a real, clickable version using your actual content and brand.

  4. 04
    We meet, in person

    Second meeting, first time face to face — with a working prototype to react to, not a slide deck.

Who it is for

We work best with owners who still answer their own emails.

Good fit

  • +Small and mid-sized businesses in NZ and Australia
  • +Clinics, producers, independent retailers, emerging brands
  • +Projects with a clear owner and a realistic budget
  • +Teams curious about AI, realistic about their data

Not for us, yet

  • Heavy legacy system integration work
  • Enterprise procurement cycles and RFPs
  • Projects under NZD 1.5k (try a template — we will point you to one)
  • Purely speculative equity-only builds

Ready when you are

Twenty minutes to brief us. One meeting to see it running.

Five working days for our response, then a single meeting to react to a working prototype.